Quick Serve Restaurants

 

Jack in the Box

 

For over 18 years, Coyle has delivered high-end point of purchase graphics for the iconic fast-food chain Jack in the Box. We began by creating and testing a set of powerful, 4-color-process window graphics to see whether they would drive more revenue than text-only graphics. They proved an overwhelming success and Jack in the Box quickly began the widespread use of 4-color-process graphics to promote their product offerings.

 

In addition to providing high-resolution graphics and expert fulfillment services, Coyle also engineered and rolled out a new nationwide interior and exterior menu board program that streamlined change-outs for both graphics and prices. The benefits were increased traffic flow, lower costs associated with the change of graphics or prices, and increased margins and customer satisfaction.

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