For Sony, the integrity of their brand is of the utmost importance in this highly competitive retail environment – and key to that is producing graphics that are consistent in their look and feel. That means intensely rich, deep color saturation from one element to another, and from store to store. Whether a back-lit graphic or a poster product, the graphics have to look identical in order to support brand identity and consistency.
Coyle’s technical expertise and understanding of print meet and exceed Sony’s most stringent guidelines. In addition, we provided innovative ideas on display design concepts, construction, and feasibility, with 100% success on installation across multiple store channels.
We partnered with Sports Authority the nation's preeminent full-line sporting goods chain with over 400 stores and created a custom overhead metal sign-age system.
Our in-house metal shop manufactured a overhead grid that can display printed materials on either side with custom branded graphics produced at Coyle. Most importantly, each location has the ability to customize their individual message to fit their stores needs.